AB Event Company
Service levels: Full-service planning
Team size: 1
About AB Event Company
AB Event Co
I empower modern couples to plan their unforgettable wedding day with guidance, education & understanding. Without the overwhelm. I WANT TO HELP! I'm here to help you plan your wedding, with the knowledge and expertise to ensure you feel empowered to make the RIGHT decisions about your big day! I'll help guide you through the process so you understand how to focus your budget on the things that are important to YOU, and help you put together a cohesive design that reflects YOUR unique vibe! When it comes time for execution, let me worry about all the details so you can sit back and enjoy your wedding day!
I dove head first into the wedding industry after planning my 2017 wedding on my own. I didn't feel that a coordinator was necessary for my wedding day since I had done the entire process myself. Unfortunately, I discovered how wrong I was when many small details I had planned were forgotten. After my wedding, I KNEW I had found my passion in helping others avoid the mistakes I had made. Wedding planning is STRESSFUL, but it doesn't have to be! I'd love to help guide you through the process so you can focus on what's important - marrying your best friend!
Services by planning level
| Full-service planning | Partial planning | Day-of coordination / wedding management | |
|---|---|---|---|
| Description | Professional assistance from the moment you say "YES!" Our Full-Service Planning package is design for the couple that wants to have an expert guide them through every step of the wedding planning process. | For couples who need a bit more help with the planning process, our Partial Planning package provides consistent, monthly access to your Lead Planner and assistance in developing and executing your dream wedding design! We'll kick off with your wedding design within 2-3 months of booking and then transition into monthly meetings complete with to-dos and goal setting for the next meeting. This package also includes an extended, 60-day takeover! | Our most basic planning package, including all things we know to be essential for a successful wedding day. We'll do a complete takeover at 30 days prior to the big day, tying up all loose ends and ensuring all details are accounted for. We'll take everything you've planned up until this point and turn it into a cohesive roadmap for your wedding day. On the wedding day, we'll coordinate all the moving parts and bring your plans to life! |
| Planning begins | 12 Months out | 9 Months out | 6 Months out |
| Event Styling & Design | |||
| Vendor Management | |||
| Contract Review | |||
| Venue Visits | |||
| Final Venue Walkthrough | |||
| Timeline Creation & Management | |||
| Onsite Event Management | |||
| Rentals & Linens | |||
| Venue Recommendations | |||
| Vendor Selection | |||
| Invites & Stationery | |||
| Budget Planning | |||
| Transportation Coordination | |||
| RSVP Tracking | |||
| Wedding Website | |||
| Pricing | Starts at $10,500 | Starts at $6,800 | Starts at $3,900 |
Reviews
Write a review5.0 out of 5
14 reviews
- TD
Tori D.
Can't recommend Ali enough!
Working with Ali was hands down the best decision we made for our wedding. We did full planning with her, and from day one she made the entire process feel easier, more organized, and honestly way more fun. Ali is incredibly kind, caring, and just so easy to get along with. Planning a wedding can be overwhelming, but she brought such a calm and positive energy that made everything feel manageable. Her attention to detail is amazing, especially when it comes to design and timeline. As someone who does not naturally have a strong eye for design or a super type A personality, I relied on her a lot, and she totally delivered. She took our ideas and turned them into something beautiful and cohesive, all while helping us make decisions in a way that felt clear and not stressful. She also took so much off our plate, especially with vendor communication. We were so incredibly with the team of vendors we worked with and it all came from Ali's recommendations and incredible knowledge of the NorCal wedding industry. What really stood out was how much she listened to us. She took the time to understand what actually mattered to us, from budget to priorities for the day, and built everything around that. It all felt very “us,” which we appreciated so much. And on the wedding day, she absolutely crushed it. I did not have to worry about a single thing. If anything came up, she handled it so smoothly that we never even knew. We were able to just be present and enjoy the day. Ali is truly the best, and working with her was beyond worth it. I would recommend her to anyone in a heartbeat!!
- MS
Mareesa S.
Perfect Day
There are not enough words to describe what an incredible job Ali and her team did for our wedding. From her original design that perfectly captured our style and personality to the final product, she made the day perfect. We had a pretty complicated venue and it was a very warm day and at no point did I have to worry that something wasn't being taken care of. It was such an amazing year working together and I will miss our monthly meetings but can't wait to watch all of her success from afar. I am so happy we hired Ali and would do it again in a heartbeat!
- AS
Analisa S.
Ali is the absolute best!
Ali is literally the best wedding coordinator a couple could ask to have. From the moment we first spoke with her, she made us feel comfortable and confident that we would have a smooth wedding planning experience and stress free wedding day. Although the stress is inevitable, Ali lifted a ton of weight off of our shoulders the entire last month leading up to our wedding and the wedding day was more beautiful than we could’ve imagined. Our only regret was not choosing full service planning with Ali and only going with month-of! We can't imagine the process going smoothly without Ali and her team and highly recommend her to all of our friends and family. She helped us more than we could have ever hoped – from always being available to give us advice on any decisions we had to make, big or small, to making sure we truly were able to enjoy and not worry about anything but being present on our wedding day. There are so many behind-the-scene logistical challenges that we did not even notice until we thought about it after the wedding and realized were handled by her team. We were able to trust her 100% in any stylistic choices because we know she has a good eye for aesthetics and making our vision come to life. She took the time and effort to learn what we as a couple uniquely like, and made sure that everything was perfect on the wedding day. Ali’s experience and advice are what makes her planning invaluable, even the smallest things you might not think about can make such a big difference on how the day pans out. We genuinely don’t think our wedding would have been possible without her and her expert team!
- PR
Paige R.
Ali was our wedding-planning superhero!!!
I can honestly say that Ali was our wedding-planning superhero! When we first started planning our wedding, I wasn’t even considering hiring a wedding planner since our venue came with a coordinator. However, looking back now, I truly have no idea how we would have pulled off our wedding without Ali. She was absolutely indispensable! I did most of the vendor research and design planning on my own, and while that was manageable, Ali’s services took the entire experience to the next level. She was a lifesaver when it came to the logistics. She kept me organized, helped me stay on track, and made sure I was realistic about what could be done within my vision and budget. Even when the process got overwhelming, Ali was there, ensuring I didn’t get lost in the details or stray too far from my goals. On the wedding day itself, Ali truly shined. From what I was told, there were a few hiccups throughout the day (which is inevitable with any event of this scale), but I never had to worry about a thing. Ali quietly and efficiently handled everything behind the scenes, ensuring that I wasn’t aware of any issues and always had a solution in place before I even knew there was a problem. Thanks to her, I was able to relax and enjoy every moment of our special day without stress. If you’re on the fence about hiring a wedding planner, I can wholeheartedly recommend Ali. She made all the difference for us, and I’ll forever be grateful for her dedication, expertise, and calm presence. She is an absolute gem!
- KG
Kelli G.
AMAZING!
Ali was our wedding coordinator for our August 2024 wedding, and we cannot recommend her enough! She truly made sure our wedding day went smoothly. Her attention to detail is extraordinary — I forgot the easel for our Welcome sign and Ali noticed during our wedding rehearsal and brought hers on the day of the wedding! I didn’t even know she did this until after our honeymoon. Ali truly helps with organization throughout the months leading up to the wedding, helped us make sure every detail was squared away, and put out any wedding day fires without us even knowing. Before the wedding, she met with us many times over Zoom and her process is very well designed - she helped us with details we didn’t even think of and answered all of our questions so well. On the day of the rehearsal, she was organized and managed the entire rehearsal with our large wedding party, even though many of us were running late. On the day of the wedding, she set up our tables beautifully and she definitely has an eye for making your table decor look perfect! The timeline that she organized for the vendors and us helped keep the day on track. I know she and her assistant probably did many things on the day that we will never know, but we are so grateful for all of her help. We will be recommending Ali to all of our recently engaged friends. Our wedding day was only as perfect as it was because of Ali!
Explore other vendors serving Roseville, CA
- marianna Lucido
- Party Kings Mobile Music & Entertainment
- Aperina Studios
- Direct Entertainment DJ-PHOTO-VIDEO-BOOTHS
- Purple Thistle Films
- The Maples
- ColorForColor Artistry
- Eric Coleman
- Dee & Liz Photography
- Digital Darling Photography
- Jacob Marks Productions
- Castaway Cove | Mobile Tiki Trailer
Complete your dream team
- Roseville Venues
- Roseville Photographers
- Roseville Beauty Professionals
- Roseville Bands & DJs
- Roseville Florists
- Roseville Caterers
- Roseville Cakes & Desserts
- Roseville Videographers
- Roseville Bar Services & Beverages
- Roseville Officiants
- Roseville Event Extras
Other planners in Roseville
- Rose Event Company
- Blue Sierra Events, Rentals, & Photo Booth
- Events by Lisa
- Calmerin Designs and Events
- Blissfully Elegant Events
- Amy Varain Weddings
- Dina's Deluxe Events
- Jenn's Joyous Events Wedding & Event Planning
- Wildflower Event Company
- Kaci Danae Events
- Strings & Champagne Events
- Cali Soiree LLC